Unparalleled Telecoms Expertise

Fulcrum is a specialty advisory firm with over decades of expertise in telecommunications. We have a strong track record in enhancing market share and revenue for clients through strategic planning, innovative engineering solutions, and optimized sales strategies.

We have held senior roles in management, strategy, engineering and technical leadership and have strong operational experience helping to scale and augment organizations of all sizes.

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Global Expertise

Fulcrum's expertise extends to helping clients navigate complex regulatory and legal frameworks across the United States, Western Europe and Asia, with a particular focus on cross-border telecommunications challenges and frameworks.

Services

EXPERIENCE

Successes

Market Expansion

We've helped clients successfully expand into a number of international markets and verticals.

Licences, Clearances and Approvals

We've helped a number of operators obtain licences, clearances approvals in developed and emerging markets.

Operational Optimization

We've helped clients optimize their operations to achieve profitability in challenging market conditions

We’re Good with Numbers

30+

Years of Experience

Qualified Experts

Satisfied Clients

20+

Intl. Partners

About

CASE STUDY

Building MNVO Value in Spain

Our client, a burgeoning Mobile Virtual Network Operator (MVNO) in Spain, targeted a niche segment offering lower-priced mobile plans. Despite initial customer growth, profitability remained elusive due to the high competition and low margins characteristic of budget mobile services.

Challenges

Low Profit Margins: Operating on a low-cost model limited the potential for profit, making it difficult to invest in marketing or new technology.
Customer Retention: While attracting price-sensitive customers, retaining them proved challenging without distinct competitive advantages.
Differentiation: The client faced difficulty differentiating itself within a market flooded with similar low-cost offerings.

Solution

Introduction of Micro-Transaction Features: We implemented an array of on-demand premium features such as data boosts, international calling, premium support, and advanced network services, available for purchase on a one-time or recurring basis.

Referral-Based Loyalty Program: Customers were incentivized to refer others through a program where both the referrer and the referee would receive benefits such as free access to selected premium features for a month or discounts on their next subscription cycle.

Flexible and Personalized Plans: By allowing customers to customize their mobile plans and add or remove features as needed, the MVNO could cater more effectively to individual preferences and usage patterns.

Targeted Marketing Initiatives: Segmented marketing campaigns focused on both existing customers and potential new users identified through analytics as likely to be attracted by premium features and the benefits of the loyalty program.

Results

Enhanced ARPU: The addition of micro-transaction features led to a 25% increase in ARPU as customers tailored their services with premium options.

Growth in Customer Base: The referral program proved highly effective, increasing the customer base by 15% within the first year, with referred customers showing higher long-term value.

Increased Customer Loyalty: The loyalty program significantly reduced churn, with a 20% improvement in customer retention rates compared to the previous year.

Brand Differentiation: The unique combination of customizable micro-transactions and a referral-based loyalty program distinguished the MVNO in a competitive market, enhancing its brand recognition and customer satisfaction